IMMERSIVE ACTIVATION // TECHNOLOGY // REGIONAL CONTENT SERIES
Cornetto // Two Sides
YEAR: 2015
Project overview
Cornetto has always been associated with love. They asked to connect locally and on a global scale through developing love stories about connection. The project featured locally relevant stories and celebrities to bring the series to life with global impact. The campaign went on to win at Cannes Lion and D&AD in Branded Content and Immersive Marketing categories.
The challenge
The Cornetto brand needed a new way to engage with teens in a new world. Teens were online and feeling the fatigue of disconnect in a digital world. We needed to find a way to connect to our key audience who love content, but don’t love brands in their space.
My role
Live Production Manager - working with our London-based team to put together the first binaural cinema event. This included on-site production management as well as pre-production planning managing guest attendance, marketing strategy and development.
The solution
Bring 4 love stories to life showing the different ways we love and connect with one another. The content featured original music and sharability factor - making it the most shared piece of branded content - ever.
campaign recap film
The overall series included 20+ final videos released globally. This video is what was submitted to Awards shows, including Cannes Lion and D&AD where the campaign won top awards and industry regard.
campaign results
480M views in first two weeks of campaign launch
Content reached 15 key markets around the world with locally shot and developed love stories
The live activation in London was the first binaural cinema experience
#CornettoCinema has 5,222,412 impressions - the most for any campaign for the brand to date