Ashley Jordan Lane
professional experience
This is a fly-over of my professional experience. If you would like to discuss in more detail any of my work or previous roles I have had to the opportunity to contribute to, reach out!
curriculum vitae
Designit - a wipro company
Lead Creative Director
January 2023 – Present
Driving brand excellence, creative agility, and strategic thinking directing digital creative, branding, storytelling, and go-to-market campaigns. Creative Practice lead and creative mentor across global teams and clients
Freelance Creative Consultant
July 2022 – Present
Develops go-to-market strategy, big idea creative solutions, bespoke brand identity, and social campaigns gaining new audiences and establishing brands within Sports & Hospitality
LA Kings Ice Hockey Club - NHL
Creative Director
September 2018 – July 2022
Brand guardian for LA’s original sports team expanding the love of our sport and city with culturally resonating, partnership building, innovative creative. Driving creative cohesion across live show, broadcast, digital, social, and OOH – wherever our fans are.
Not Impossible Labs
Business Strategist
March 2018 – September 2018
Generated awareness & funding for human-focused tech through content and live activations.
MOFILM
Senior Producer
September 2012 – March 2018
Disrupted the branded content industry synthesizing client goals & market insights into actionable, creative briefs sparking a global community of creatives to deliver award-winning brand stories
education
St. Mary’s University (UK)
Post-graduate | 2015
International Business
Top of Class; Editor of School Newsletter
Parsons School of Design (US)
B.B.A | 2011
Strategic Design Management
Honor’s Graduate; International Student Mentor
Copywriting with ChatGPT and Generative Writing Tools | 2025
Microsoft Copilot AI | 2024
Microsoft Accessibility | 2024
AEG Leadership | 2022
Raindance Producer | 2018