Ashley Jordan Lane

professional experience

let's work together

curriculum vitae

Designit - a wipro company

Lead Creative Director
January 2023 – Present

Driving brand excellence, agility and growth as proven Creative Director while leading multi-discipline creative teams

  • Executive creative strategist producing data-driven creative solutions across +26 regions

  • Partners with Marketing Executives establishing KPIs, team goals, and growth opportunities

  • Qualifies strategic insights into scalable market opportunity throughout project lifecycle

  • Inspires best-in-class work as Creative Lead guiding Creative teams and identifying up-skilling needs and AI-fuelled opportunties that elevate output and evolving client creative needs

  • Hands-on production director developing complex B2B and B2C market launch solutions

Freelance Creative Consultant
July 2022 – Present

Providing a POV and big ideas that attract and excite your audiences

  • Developed comprehensive digital creative strategy for XFL’s season launch (Digital)

  • Launched broadcast and social content for UCLA Kick-off 2023 Season (Los Angeles)

  • Develops go-to-market digital strategy, creative solutions, and social launches for brands

  • Creative design and direction of OOH, digital, and merchandise for small- mid- tier companies

LA Kings Ice Hockey Club - NHL

Creative Director
September 2018 – July 2022

Brand guardian for LA’s original sports team expanding the love of sports and city

  • Lead Creative direction and discussion across Advisory Board and Stakeholder relations

  • Established in-house production and creative departments as first Creative Director
         • Developed brand playbook launching focused brand directives, series and growth initiatives
         • Directed athlete productions driving enhanced player visibility in ~$2M partnership content
         • Directed photoshoots, video shoots, interviews featuring NHL, NFL, NBA, MLB and VIPs
         • Creative Lead on season marketing campaigns across broadcast, digital, social, and OOH
         • Merchandise Director on e-commerce and POS products with adidas, NewEra, Undefeated
         • Acted as interim Director of Live Events overseeing Partnership and Ticketed live events

  • Integrated fan and local market insights into year-round brand strategy and campaigns
         • Lead audience research driving increased partnership, jersey release sales, in-arena activations
      • Delivered ~$3M in Partnership Original Series and live Activations: Fox, Complex, AmEx
         • Co-launched play-off Influencer Program generating ~$1.2M in Partnership opportunity

Not Impossible Labs

Business Strategist
March 2018 – September 2018

Creating human-focused technology to combat absurdities and share with the masses

  • Launched NBO within Corporate Partnerships generating new revenue stream

  • Established in-house production studio developing award-winning brand content and events

  • Co-produced 2018 ‘Life Is Beautiful’ Festival’s first live music show for non-hearing guests

MOFILM

Senior Producer
September 2012 – March 2018

Disrupted the marketing industry with narrative content for SMB and Fortune 500 brands - brought to the main stages of the world’s biggest film and bespoke regional industry events

  • Adept content Planner and Producer turning client goals into scalable digital campaigns in +25 countries

  • Event Producer overseeing VIP events in collaboration with global film events (Cannes Lion, Lollapalooza, London Film Festival, SXSW) 

  • Social trend and market researcher turning trend forecasting into actioned plans

education

St. Mary’s University (UK)

  • Post-graduate | 2015 

  • International Business

  • Top of Class

Parsons School of Design (US)

  • B.B.A | 2011

  • Strategic Design Management

  • Honor’s Graduate

  • Copywriting with ChatGPT and Generative Writing Tools | 2025

  • Microsoft Copilot AI | 2024

  • Microsoft Accessibility | 2024

  • AEG Leadership | 2022

  • Raindance Producer | 2018

certifications