Ashley Jordan Lane

professional experience

Here, creativity meets opportunity. Whatever you're building, we're here to help you take the first step with confidence. Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.

let's work together

curriculum vitae

Designit - a wipro company

Lead Creative Director
January 2023 – Present

Driving brand excellence, agility and growth as proven Creative Director while leading multi-discipline creative teams

  • Executive creative strategist producing data-driven creative solutions across +26 regions

  • Partners with Marketing Executives establishing KPIs, team goals, and growth opportunities

  • Qualifies strategic insights into scalable market opportunity throughout project lifecycle

  • Inspires best-in-class work as Creative Lead guiding Creative teams and identifying up-skilling needs and AI-fuelled opportunties that elevate output and evolving client creative needs

  • Hands-on production director developing complex B2B and B2C market launch solutions

Freelance Creative Consultant
July 2022 – Present

Providing a POV and big ideas that attract and excite your audiences

  • Developed comprehensive digital creative strategy for XFL’s season launch (Digital)

  • Launched broadcast and social content for UCLA Kick-off 2023 Season (Los Angeles)

  • Develops go-to-market digital strategy, creative solutions, and social launches for brands

  • Creative design and direction of OOH, digital, and merchandise for small- mid- tier companies

LA Kings Ice Hockey Club - NHL

Creative Director
September 2018 – July 2022

Brand guardian for LA’s original sports team expanding the love of sports and city

  • Lead Creative direction and discussion across Advisory Board and Stakeholder relations

  • Established in-house production and creative departments as first Creative Director
         • Developed brand playbook launching focused brand directives, series and growth initiatives
         • Directed athlete productions driving enhanced player visibility in ~$2M partnership content
         • Directed photoshoots, video shoots, interviews featuring NHL, NFL, NBA, MLB and VIPs
         • Creative Lead on season marketing campaigns across broadcast, digital, social, and OOH
         • Merchandise Director on e-commerce and POS products with adidas, NewEra, Undefeated
         • Acted as interim Director of Live Events overseeing Partnership and Ticketed live events

  • Integrated fan and local market insights into year-round brand strategy and campaigns
         • Lead audience research driving increased partnership, jersey release sales, in-arena activations
      • Delivered ~$3M in Partnership Original Series and live Activations: Fox, Complex, AmEx
         • Co-launched play-off Influencer Program generating ~$1.2M in Partnership opportunity

Not Impossible Labs

Business Strategist
March 2018 – September 2018

Creating human-focused technology to combat absurdities and share with the masses

  • Launched NBO within Corporate Partnerships generating new revenue stream

  • Established in-house production studio developing award-winning brand content and events

  • Co-produced 2018 ‘Life Is Beautiful’ Festival’s first live music show for non-hearing guests

MOFILM

Senior Producer
September 2012 – March 2018

Disrupted the marketing industry with narrative content for SMB and Fortune 500 brands - brought to the main stages of the world’s biggest film and bespoke regional industry events

  • Adept content Planner and Producer turning client goals into scalable digital campaigns in +25 countries

  • Event Producer overseeing VIP events in collaboration with global film events (Cannes Lion, Lollapalooza, London Film Festival, SXSW) 

  • Social trend and market researcher turning trend forecasting into actioned plans

education

St. Mary’s University (UK)

  • Post-graduate | 2015 

  • International Business

  • Top of Class

Parsons School of Design (US)

  • B.B.A | 2011

  • Strategic Design Management

  • Honor’s Graduate

  • Copywriting with ChatGPT and Generative Writing Tools | 2025

  • Microsoft Copilot AI | 2024

  • Microsoft Accessibility | 2024

  • AEG Leadership | 2022

  • Raindance Producer | 2018

certifications