Igniting action and impact with a strategic, creative perspective redefining brand storytelling

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Transforming brands into cultural icons through bold visual storytelling, dynamic campaigns, and unforgettable experiences.

about ashley jordan lane

Ashley is an award-winning creative leader and adroit content & brand strategist across sports, entertainment, and major global brands. Her craft is fueled by a powerful blend of creative intent and a strategic POV—transforming bold visions into campaigns that move culture and drive results.

Whether it's reimagining how fans connect with their favorite teams or crafting brand narratives that cut through the noise, her work lives at the intersection of intuition and insight—where creative instinct meets data-driven decision making.

Her career spans social, digital, broadcast, and live activations delivering best-in-class executions. Bringing professionalism and confidence to her craft allows her to wager smart risks, fail fast, and push the boundaries of how we design innovative creative experiences that are fun to build and meaningful to be a part of.

15+

years of experience developing perspective

60+

brand partnerships delivering bespoke creative solutions

12+

industry awards & accolades for best-in-class work

culture-moving creative executions

Fox Sports x LAK Introduce Hockey Night in LA

Complete visual identity package, live event activations, and influencer program to amplify Saturday Night games - breaking broadcast records and ticket sale goals.
Awards: NHL Stanley - Marketing
Cornetto's Immersive Content Experience

A multi-pronged experiential campaign harnessing augmented reality, local activations, and regionally developed digital love stories.
Awards: Cannes Lion, D&AD
Complex x LAK Collab

Complete partnership program including the development of the first NHL team hot sauce and first in-arena food show “Sauce or Pass”, and co-branded merch line.
Backed by Complex, loved by fans, and sold out in Team LA stores.
Microsoft GIPHY Launch

Crafted a human-centric social crusade for big tech through audience listening and leading with a social-first mindset. Proving a POV on where a brand and audience can ‘talk the same language’ and making content to facilitate that authentic connection. Sharing memes & GIFS is the 6th love language after all.
Adidas Stadium Series Jersey Campaign

Creative direction for the key season jersey release inspired by the historical aviation roots of El Segundo, CA in WW2 brought to life for the LA Kings Stadium Series match-up. A personal favorite as a proud Army brat and the granddaughter of a WW2 fighter pilot.
Hyatt Centric Global Influencer Series

Campaign direction and partner management for global content series brought to life with local creative influencers and directors. Three global teams captured scroll-stopping visual stories of each city with immersive drone shoots, vibrant local color palettes, and scripting to highlight cultural nuances and unique experiences.
Undefeated x LAK Partnership

Multi-year merchandise collaboration merging LA-loved streetwear and sports heritage brands. The partnership extended beyond wearables to include a wrapped Zamboni, full kits for LAK youth teams, and a warm-up jersey sale supporting Kings Care Foundation.
Coca-Cola "Sharing Moments" Campaign

6-part global summer campaign created with multiple directors, championing young artists (Clean Bandits/Jess Glynne “Rather Be” track) and Coca-Cola’s first LGBTQIA couple in digital content.
Awards: Webby’s
LAK Playoff Takeover in LA

Creaitve direction on broadcast graphics, arena graphics and content, social creative packages and promotional content, and giveaways. The Play-off program also included multiple fan events and launching a VIP Influencer program with multiple partners.