BIG TECH // SOCIAL MARKETING // AUDIENCE AWARENESS // BRAND STRATEGY

Microsoft // Human-centric creative

YEAR: 2024

Project overview

Here, creativity meets opportunity. Whatever you're building, we're here to help you take the first step with confidence. Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.

The challenge

Here, creativity meets opportunity. Whatever you're building, we're here to help you take the first step with confidence. Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.

My role

Here, creativity meets opportunity. Whatever you're building, we're here to help you take the first step with confidence. Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.

The solution

Here, creativity meets opportunity. Whatever you're building, we're here to help you take the first step with confidence. Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.

brand research & strategy

The campaign identity featured a dynamic type system that fractured and reformed—symbolizing the breaking and rebuilding that defines athletic resilience.

Description

Description

Description

brand guidance

The campaign identity featured a dynamic type system that fractured and reformed—symbolizing the breaking and rebuilding that defines athletic resilience.

Description

Description

Description

Description

visual identity

The campaign identity featured a dynamic type system that fractured and reformed—symbolizing the breaking and rebuilding that defines athletic resilience.

visual identity

The campaign identity featured a dynamic type system that fractured and reformed—symbolizing the breaking and rebuilding that defines athletic resilience.

audience research & strategy

The campaign identity featured a dynamic type system that fractured and reformed—symbolizing the breaking and rebuilding that defines athletic resilience.