JERSEY LAUNCH // CULTURE // BRAND STRATEGY

LA Kings // Merch Campaigns

YEAR: 2018 - 2022

Project overview

Here, creativity meets opportunity. Whatever you're building, we're here to help you take the first step with confidence. Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.

The challenge

Here, creativity meets opportunity. Whatever you're building, we're here to help you take the first step with confidence. Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.

My role

Here, creativity meets opportunity. Whatever you're building, we're here to help you take the first step with confidence. Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.

The solution

Here, creativity meets opportunity. Whatever you're building, we're here to help you take the first step with confidence. Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.

launching the ‘90s heritage jersey

The hero film anchored the campaign, featuring a seamless blend of professional and amateur athletes united by their unstoppable spirit.

‘90s Era Heritage Jersey Promo 1

‘90s Era Heritage Jersey Promo 2

visual identity

The campaign identity featured a dynamic type system that fractured and reformed—symbolizing the breaking and rebuilding that defines athletic resilience.

game-used campaigns

The hero film anchored the campaign, featuring a seamless blend of professional and amateur athletes united by their unstoppable spirit.

Adrian Kempe - Game-used Promo

Alex Iaffalo - Game-Used

campaign results

  • Result info

  • Result info

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  • Result info