Ashley Jordan Lane
PORTFOLIO

About

b. 1986, HK.

About

Ashley Jordan Lane is an award-winning creative leader and adroit content & brand strategist driven to generate authentic connections and grow the presence of the teams and brands she works with.
Her ability to align data insights and analysis inspire how she develops industry-defining output when diving into the ambiguous. She specializes in finding opportunities to reimagine, reposition, and authentically elevate brands and teams. Her career spans social, digital, broadcast, and live activations that surprise and delight audiences and deliver scalable results for clients. Ashley currently works as a Creative Strategy Director aligning market expertise and creative excellence for the world’s biggest brands while mentoring creative and strategy teams.

TL ; DR:

• 14+ years directing story-driven campaigns that ignite brand love
• Award-winning Sports Marketing Creative Director 
• Global & hyper-targeted creative strategist maverick
• New tech + AI adopter

 

partnership roster

Partnership Roster: Accenture, adidas, American Express, Benenfit, CHLA, Complex, Coca-Cola, COTY, Diageo, Durex, FazeClan, Fly Emirates, Forever 21, Getty Images, Hyatt Centric, iRobot, LA Kings, Microsoft, New Era, Spectrum, UCLA, Undefeated, UBS

SKILLS

HARD SKILLS

Audience growth | business development | brand identity & recognition | content management | creative strategy & operations | CRM | data & insight analysis | digital marketing | editorial calendar strategy | Executive-level reporting | go-to-market strategy | graphic design | influencer marketing | merchandising | new technology adoption | POS expert | production direction | product marketing & positioning | project management | public relations | research development | SEO | social-first campaigns | social trend analysis | sports and entertainment media & industry direction

SOFT SKILLS

Adaptive | big-idea generation | clear communicator | client EQ | creative risk-taking | cross-team collaboration | conceptual innovator | curious | detail-oriented | empathetic | growth & scale mindset | mission driven | motivational leader | people-oriented | persuasive | problem solving | trusted

curriculum vitae

Designit / WIPRO

Creative Practice Strategy Lead | January 2024 – Present
Driving brand excellence, agility and growth as proven Creative strategist
• Executive creative strategist producing data-driven creative solutions across $40M accounts
     • Generates scalable creative campaigns across 26 global market’s social and digital
    • Identifies AI-optimization opportunities and integrates new technology into practice
    • Audience growth specialist synthesizing and translating data into actionable strategic plans
• Partners with Marketing Executives establishing KPIs, team goals, and growth opportunities
     • Qualifies strategic insights and integrates into scalable market opportunity for Stakeholders
     • Directs cross-team opportunity and market trend analysis for Executive-level presentations
• Hands-on production director developing complex B2B and B2C market launch solutions

Creative Director, Microsoft Cloud Team | January 2023 – January 2024
Developing human-centric social creative that inspires brand love
• Directed cross-discipline creatives overseeing 30+ channels for +$10M Microsoft account
     • People manager guiding copy, creative and mid-level managers to surpass client-set goals
    • Established brand excellence benchmarks through creative, social guides and playbooks 
• Partnered in cross-function team alignment to develop year-round editorial calendar initiatives  
     • Expanded Flagship event and digital campaign organic reach across Microsoft social by 35%
     • Managed Microsoft Partnerships Stories and PR strategy earning ~23% increased targeted reach

 

FREELANCE CONSULTING

Creative Consultant and Director | July 2022 – Present
Providing a POV and big ideas that attract and excite your audiences
• Developed comprehensive digital creative strategy for XFL’s season launch (Digital)
• Launched broadcast and social content for UCLA Kick-off 2023 Season (Los Angeles)
• Develops go-to-market digital strategy, creative solutions, and social launches for brands
• Creative design and direction of OOH, digital, and merchandise for small- mid- tier companies

 

LA KINGS ICE HOCKEY TEAM

Creative Director | September 2018 – July 2022
Brand guardian for LA’s original sports team expanding the love of sports and city
• Lead Creative direction and discussion across Advisory Board and Stakeholder relations
• Established in-house production and creative departments as first Creative Director
     • Developed brand playbook launching focused brand directives, series and growth initiatives
     • Directed athlete productions driving enhanced player visibility in ~$2M partnership content
     • Directed photoshoots, video shoots, interviews featuring NHL, NFL, NBA, MLB and VIPs
     • Creative Lead on season marketing campaigns across broadcast, digital, social, and OOH
     • Merchandise Director on e-commerce and POS products with adidas, NewEra, Undefeated
     • Acted as interim Director of Live Events overseeing Partnership and Ticketed live events
• Integrated fan and local market insights into year-round brand strategy and campaigns
     • Lead audience research driving increased partnership, jersey release sales, in-arena activations
  • Delivered ~$3M in Partnership Original Series and live Activations: Fox, Complex, AmEx
     • Co-launched play-off Influencer Program generating ~$1.2M in Partnership opportunity

key PArtnerships

• Content series: Blue Shield, Bud Light, Children’s Hospital LA, CLEAR, Complex, Delta, Geico, Pepperdine University, Pernod Richard, Spectrum
• Live activations: Complex, Jamesons, Netflix, Zippy Paws
• Merchandise collaborations: adidas, Undefeated, FazeClan, New Ear, WEAR

 

not impossible labs

Business Strategist | March 2018 – September 2018
Creating human-focused technology to combat absurdities and share with the masses
• Launched NBO within Corporate Partnerships generating new revenue stream
• Established in-house production studio developing award-winning brand content and events
     • Co-produced 2018 ‘Life Is Beautiful’ Festival’s first live music show for non-hearing guests

KEY PARTNERSHIPS

• Corporate: Blue Shield, Life is Beautiful Music Festival, Northrup Grumman, KPMG, Zappos

 

MOFILM

Senior Producer | September 2012 – March 2018
Disrupted the marketing industry with narrative content for SMB and Fortune 500 brands
• Adept content strategist turning client goals into scalable digital campaigns in +35 countries
     • Directed accounts valued ~$500K-$2M simultaneously throughout lifecycles 
     • Hands-on producer developing scripts, managing project budgets, and guiding productions
• Event Producer overseeing VIP events in collaboration with global film events (Cannes, SXSW) 
• Social trend and market researcher turning trend forecasting into actioned plans

KEY PARTNERSHIPS

• Live events: Cannes Lions, CES, Lollapalooza, London Film Festival, SXSW
• Content series: Accenture, AMEX, Campbells, Chevrolet, Coca-Cola, Cornetto, Diageo, Ford, Getty Images, iRobot, London Film Academy, Unilever, Warner Music Group
• Influencer campaigns: Hyatt Centric, Ford EcoBoost, BBVA

MEDIA SKILLS

Agency and vendor relations | live-broadcast segments | in-arena creative | festival activations | live event director | media placement & budgeting | partnership activations & relations | specialized interviewer | sports media day production | talent & VIP management

TOOLBELT

Adobe Creative Suite | Canva Pro | Chat GPT | emerging AI platforms | Figma | Microsoft Office Suite | Power BI | Sprinklr

AWARDS | Accolades

Microsoft Recognition - Highest Engagement for Cloud Social | 2023
NHL Awards Stanley’s Winner - Community Activations | 2022
Sports Innovation Hackathon Winner | 2020
Emmy Winner - Best Sports Promo | 2019
NHL Awards ‘Stanley’s’ Finalist - Marketing | 2019
Webby’s Award Winner - Not Impossible Labs | 2019
Team Award ‘Best New Joiner’ - LA Kings | 2018
CSS Design Award - Emirates “View from Above” | 2016
D&AD Wood Pencil / Branded Film Content & Entertainment “Cornetto - Two Sides” | 2015
Cannes Silver Lion Winner - “Cornetto - Two Sides” | 2015
Webby’s Award Winner - Coca-Cola | 2015

 

EDUCATION

St. Mary’s University (UK)
Post-graduate | 2015 
International Business

Parsons School of Design (US)
B.B.A | 2011
Strategic Design Management

 

Certifications

• Copywriting with ChatGPT and Generative Writing Tools | 2025
• Microsoft Copilot AI | 2024
• Microsoft Accessibility | 2024
• AEG Leadership | 2022
• Raindance Producer | 2018